Leadership at Villari

  • Lon White, co-founder & ceo

    Lon is a security visionary who knows one thing for sure: when human lives are at stake, “off-the-shelf” won’t cut it. For more than 15 years, he’s led an independent consultancy protecting vulnerable institutions nationwide informed by his leadership at Fortune 500 firms. He’s secured $3M+ in federal homeland security grants, testified before lawmakers on hate crime prevention, and trained thousands nationwide in security empowerment and preparedness. Now, he’s focused on a new mission—defending the most vulnerable from the rising threat of online harm.

  • Michael Nadal, co-founder & cto

    Michael is a builder at heart, with a passion for turning ambitious ideas into real, high-impact products. A seasoned product and engineering executive with a background in computer science, he’s spent his career building and scaling SaaS startups. As an Engineering leader, Michael has led teams through rapid growth, turning early customer insights into market-leading solutions. Now, he’s bringing that same energy, vision, and executional rigor to his next venture — creating products that help keep our loved ones safe online.

  • Lou Friedmann, co-founder & cmo

    Lou is a digital marketing leader who has spent his career creating raving fans that fuel top-line growth. He specializes in creating long term channel partnerships and building a culture of optimism and success, having been part of the founding team of four growth companies, including an IPO that culminated in a $1B acquisition by Charles Schwab. Lou knows first-hand the little things that create success (or adversity) over time. Now, he’s bringing that wisdom to Villari—where the mission is personal, and the goal is nothing less than peace of mind for millions.